BBQGuys History

For as much success as BBQGuys has generated as an e-commerce company, we actually began as a humble brick-and-mortar store amid the online shopping revolution.

  • 1998

    The Grill Store and More, founded by Mike and Ladina Hackley in 1998, did exactly what its name promised — provided outdoor cooking and living products to the Baton Rouge, Louisiana, area. Within 2 years, the business opened a New Orleans location to serve a greater portion of Southeast Louisiana. But even as The Grill Store and More took off, the Hackleys couldn’t ignore the endless possibilities presented by the emerging world of online shopping.

  • 2000

    They responded to the quickly changing business landscape by launching BBQGuys.com in 2000. As we continued to expand beyond grills and outdoor cooking products, our focus pivoted to becoming the e-commerce destination for all outdoor living needs. BBQGuys.com was joined by sister sites UltimatePatio.com and GasLogGuys.com under the umbrella of ShoppersChoice.com, which soon staked its claim as the online leader for outdoor living products.

  • 2008

    The industry began to take notice, with ShoppersChoice.com landing on the Inc. 5000 list of America’s fastest-growing private businesses in 2008. We then earned a spot on the Internet Retailer’s ranking of the 500 fast-growing online retailers, and we haven’t left either list for more than a decade. Along the way, ShoppersChoice.com picked up an A+ rating from the Better Business Bureau that we still hold to this day.

  • 2019

    Sounds like a storybook ending for a brick-and-mortar store, right? Well, those were only the first few chapters. We turned a huge page in early 2019 when we folded all our sister sites into the BBQGuys brand, a move that has streamlined customer experiences by bringing all our products under a single roof. And that roof is a pretty big one — 110,000 square feet, to be exact. That’s the size of BBQGuys’ Baton Rouge headquarters, which is home to 3 warehouses, a growing call center, our showroom, an outdoor kitchen design service, and all our online operations staff.

    Perhaps our proudest moment came shortly after the BBQGuys rebrand, when the U.S. Senate Committee on Small Business and Entrepreneurship selected us as a National Small Business of the Week in April 2019. A few months later, the Baton Rouge Business Report named BBQGuys one of the area’s top 100 private companies for the year.

    That’s all to say one simple thing: We're the outdoor living experts! We’ve been helping America host better BBQs since 1998, after all.